Everyone is coping with the realities of our current economy and adopting different and more efficient ways of operating a business. This is especially true for businesses in the homebuilding industry and real estate market. Many have downsized operations and reduced staff. Some builders and developers have eliminated key sales and marketing positions, a vital component for business success. These services should not be overlooked, especially when times are tough.
With limited resources, what is the best way to remain competitive in today’s market? Outsourcing – the practice of using outside firms to handle work normally performed within a company – can be an efficient way to fulfill specific needs. If you want access to specialized skills and services, outsourcing can provide many benefits while helping accomplish short-term and long-term goals at reasonable costs.
There are many areas of a business that can be outsourced, including the recruitment, staffing and management of professionally trained site agents. Effective recruitment will ensure a high level of site agent talent and set the stage for sales success. Sales team management can encompass training to improve selling techniques, follow up, backlog management, self-promotion and productive Realtor relations. A knowledgeable outsourcing firm with the right resources can manage these activities, allowing you and your staff to focus on your core business – building homes.
Outsourcing also saves time and money. It eliminates overhead expenses, making it possible for business owners to maximize their revenue. Outsourcing reduces labor costs and makes it possible to start new projects quickly.
When selecting an outsourcing firm to provide services, look for a company that will not only address your business needs, but will also work with you as a true business partner and respect your confidential information. Ideally, an outsourcing firm’s individual services should be strategically designed and customized to fit your budget while addressing critical needs.
Times have changed. Builders and developers are embracing new ways of doing business and they won’t be going back to operating their businesses the way they have in the past. Outsourcing can help keep your company visible and moving forward.
Vikki Robbins is a partner of Pace Builder Services. The company offers comprehensive sales and marketing services or will work with clients and provide specific, one-time services. The menu of services include site agent recruitment and sales management, sales training, sales management coaching, competitive shopping and analysis, market positioning and feasibility studies. For more information, call (904) 631-6211 or visit www.builderpace.com.
